“TruSpot streams the best of African music, videos and entertainment news”
The African music industry has experienced a powerful renaissance in the last decade, helped to a large extent by music channels such as MTVBase, Channel O and TraceTV, which have provided a voice for African musical talent. Not everyone has access to TV, but a large population of Africa has access to mobile phones. Indeed, more people own mobile phones than own televisions. It is on this platform that TruSpot has launched its business to become Africa’s largest social music platform. TruSpot has developed several strategic partnerships record labels and artistes in Africa. TruSpot has the largest African music database online. The company has also leveraged on the widespread use of the Blackberry smartphone to develop its own Blackberry app, to provide streaming music to its users via the Blackberry device.
TruSpot presently boasts of over 8 million unique visitors and about 80,000 registered users as at December 2011. TruSpot makes its money from advertising sales and commissions from albums sold on its Afritunes platform. It also augments its income by selling ringtones and wallpapers of African celebrities. In the future, Truspot might adopt a paid-subscription model. Given the fact that mobile telecoms companies are making money from ringtone downloads and caller tunes, there is very little doubt that registered users would not mind paying for good musical content.
TruSpot operates out of South Africa and is owned by Ikena Orizu. Orizu and his small team are still experimenting with different revenue models to monetize its traffic and boost revenues.